“Lead Right for Your Company’s Type” chosen as number two on the top ten list for October. Click here to read more
Your Customer Promise Determines Your Leadership ApproachRecent article in the AMA Playbook that describes: “When we promise a product or service to customers, we form an immediate interdependence with them. ”
Bank president describes how the book applies to leading in the banking industry
“Lead Right for Your Company’s Type” picked by 800CEORead.com as one of ten new business books to watch for in July.
Newly published article on ChangeThis.com describes the importance of understanding your enterprise as a connection between your customers, employees and leaders.
“This book provides examples of world-renowned companies in a wide range of industries to illustrate the benefits of leading in the way that fits their company type. And it gives practical steps you’ll be able to apply immediately to your organization.”
“Lead Right for Your Company’s Type” just placed on 800CEOread.com’s Editor’s Choice list
Marc Kramer in The Business Journals article says that “There are great books written by seasoned business people whose names aren’t plastered all over the Internet but whose wisdom and advice is just as valuable.”
“Lead Right for Your Company’s Type by William Schneider advises companies to build their culture around what customers expect from their product. The book has great case studies to illustrate his thinking.”
“Lead Right For Your Company’s type: How to Connect Your Culture With Your Customer Promise” is “incredibly insightful – a must read. This book unlocks some very important concepts that have infected the organizations of today. The author does the business community a great service by explaining the four organizational cultures simply and completely. I can’t stress enough what a breakthrough this book is. It has helped me understand my own company much better. I am able to approach work at my company with better awareness of what to expect and is generally expected.”
“I rarely write reviews, but this book this book is exceptional and so packed with useful information business owners (or anyone contemplating starting a business), I wanted to share my thoughts. The premise is pretty simple – different types of businesses require different leadership approaches and management skills. The author does a superb job of drilling down into the different types of businesses and exploring what leadership approaches and management skills are most effective. It’s very well written, with a wonderful blend of theory, practical application, and interesting examples. I own a business and have read many books on leadership and management topics. This is one of the few that really delivers value and provided me with some concrete ideas for improving our operations and my approach to leadership within our organization.”
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