“Lead Right for Your Company’s Type” chosen as number two on the top ten list for October. Click here to read more
Recent article in the AMA Playbook that describes: “When we promise a product or service to customers, we form an immediate interdependence with them. ”
Bank president describes how the book applies to leading in the banking industry
“Lead Right for Your Company’s Type” picked by 800CEORead.com as one of ten new business books to watch for in July.
Newly published article on ChangeThis.com describes the importance of understanding your enterprise as a connection between your customers, employees and leaders.
“This book provides examples of world-renowned companies in a wide range of industries to illustrate the benefits of leading in the way that fits their company type. And it gives practical steps you’ll be able to apply immediately to your organization.”
“Lead Right for Your Company’s Type” just placed on 800CEOread.com’s Editor’s Choice list
Marc Kramer in The Business Journals article says that “There are great books written by seasoned business people whose names aren’t plastered all over the Internet but whose wisdom and advice is just as valuable.”
“Lead Right for Your Company’s Type by William Schneider advises companies to build their culture around what customers expect from their product. The book has great case studies to illustrate his thinking.”